Uchiyama Toshiaki

We investigate play and fun in everyday life. We develop unique ideas and create novel experiences. Although our lab members are not technology experts, we use hardware as well as software prototyping tools to quickly transform new ideas into product prototypes that users can experience. Experimentation and exhibition help us gauge whether the experiences are comfortable and easily understandable by users. User experience feedback helps us improve and perfect our products. We consider this kind of process important in designing entertainment that delivers surprise and fun to users. We actively collaborate with partners in engineering fields to incorporate our research results into more complex and larger projects.