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Future Cafe at SO-HO-sai (University of Tsukuba festival)

Rakuten Institute of Technology and the University of Tsukuba, School of Arts and Design, held a “Future Café” exhibition at Soho Sai (the university festival) from November 4th through November 5th.

Our “Future Cafe” exhibition demonstrated a vision of the future featuring entertainment technology that users can enjoy in the context of a café experience and the connection between users of real stores and the internet. We also displayed the results of our daily research activities that we have worked on as our laboratory.

There were approximately 700 visitors that came to our future café and we won the award of “Kantousho-award” of the University of Tsukuba festival Grand Prix. Thank you for joining our “Future Café”. We deeply appreciate that we had a lot of attendance.

Our exhibition contents

Co-production demonstration of University of Tsukuba and Rakuten Institute of Technology

架空書架

書籍を置き、コンテンツを映す書架モチーフのサイネージ

otomix

Device for creating white noise by harmonizing everyday sounds

Slot Menu

Menu Selection with Ingredient Slot

engawa

"engawa" - Connecting the inside and outside

recommenu

A menu system for determining a user's desired product, based on sorting online reviews

camouflage

違和感を利用したデジタルサイネージ

Collaborative research poster of University of Tsukuba and Rakuten Institute of Technology

“The Effect of Shadows on “Deliciousness and Freshness” Impression on Food Images”

オンラインレビューが購入製品決定後に生じる認知的不協和に与える影響

Demonstration by Rakuten Institute of Technology

  • MR-Shoppingu:複合現実技術を活用した未来のショッピング体験
  • zapzap:書籍の内容をあいまいに提示して購買意欲を高めるテーブルトップ型デバイス
  • RakuFace:顔検出技術と拡張現実技術を応用したインタラクティブデジタルサイネージ

Live stream broadcasting

We were live streaming a look of our “future cafe” exhibition room on YouTube during So-ho sai.

■DAY1 (archive)
https://youtu.be/lZVyZMdClvA

■DAY2 (archive)
https://youtu.be/92VbmxVqFQQ

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