University of Tsukuba &
Rakuten Joint empirical
research on stores of the future
Overview
Study Title: Research on stores that can provide a next-generation shopping experience.
Study Location: The Future Store Design Laboratory (University of Tsukuba)
Opened: 4 November 2016
Research topics (TBC)：
１．Future store design (methods of connecting brick and mortar stores and with e-commerce stores; space design; service design)
２．Intellectual product displays (user interest analysis in real-environment, sensing, gesture interface)
３．Entertainment factor of the purchasing experience (shopping support services, augmented reality interface, etc.)
