University of Tsukuba/Rakuten
New store system
Joint empirical research on
Overview
Research name: Research on store systems that create next-generation shopping experiences
Research base: Future Store Design Laboratory (University of Tsukuba campus)
Base opening date: November 2016, 11
Research items (planned):
1. Future store design (method of linking physical stores and e-commerce, space design, service design)
2. Intelligent product display (real-world user interest analysis, sensing, gesture interface)
3. Making the purchasing experience more entertaining (shopping support, augmented reality interface, etc.)
