Toshiro Uchiyama

Play and experience design born from realizations in everyday life

Toshiro Uchiyama

Art|Associate Professor

Our research theme is to explore "fun" and "fun experiences" in our daily lives, generate new ideas, and turn them into real-life experiences.
Although the members of the lab are not necessarily technology experts, they utilize hardware and software prototyping tools to rapidly materialize ideas. They then verify and improve the experience through experiments and exhibits to ensure that it is intuitive and comfortable for users, and refine the experience to perfect it.
This process is not only applied to entertainment design, which brings surprise and delight to people, but also to the fields of education and rehabilitation. For example, we are conducting practical research by developing learning support systems that incorporate elements of play and rehabilitation tools that are fun to use.
Furthermore, in order to develop the project into a more advanced one, we are actively collaborating with researchers in the fields of engineering and medicine/welfare.

Main research themes

Research into the design of information, products, and services that focus on play and experience
Development of experiential games, toys, musical instruments, and welfare equipment that utilize the five senses
Practice and evaluation of interaction design based on sensitivity and UX

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