Research on design, sensibility, and consumer behavior using psychological and neuroscience approaches
Shinichi Koyama
Art｜Professor
Our laboratory uses experimental psychological methods and neuroscientific methods to address various issues related to design, sensibilities, and consumer behavior.It is unique in that it quantitatively and objectively evaluates user behavior and mental movements using various measurement devices such as eye tracking devices, electromyographs, heart rate monitors, fNIRS, and fMRI.Our mission is not only to evaluate the good and bad of existing designs, but also to discover and solve hidden problems in current designs and create new designs for the future.
