Optimization of product/service design through objective evaluation of subjective experience
Nao Iwaki
Collaborative Graduate School/National Institute of Advanced Industrial Science and Technology | Professor
It is known that our cognition and behavior are greatly influenced by changes in the external world, changes in our internal state, and individual characteristics, and are not necessarily rational.On the other hand, in recent years, technology that applies brain function measurement to product planning has been in the spotlight.We are researching technology to quantitatively evaluate human subjective sensations by making full use of various brain activity and cognitive function measurement techniques.In particular, we use the latest brain function research tools, such as high-precision visualization of brain activity using MRI and electroencephalograms and neural network dynamics analysis technology, to advance basic research on human cognitive brain function, and to develop products and services. We aim to develop technology that supports the optimization of planning, development, and provision methods.
