University of Tsukuba &
Rakuten Joint empirical
research on stores of the future


Study Title: Research on stores that can provide a next-generation shopping experience.
Study Location: The Future Store Design Laboratory (University of Tsukuba)
Opened: 4 November 2016

Research topics (TBC):

1.Future store design (methods of connecting brick and mortar stores and with e-commerce stores; space design; service design)

2.Intellectual product displays (user interest analysis in real-environment, sensing, gesture interface)

3.Entertainment factor of the purchasing experience (shopping support services, augmented reality interface, etc.)

Member list

Toshimasa Yamanaka
Professor, University of Tsukuba
Toshiaki Uchiyama
Associate Professor, University of Tsukuba
Hiroyuki Yamada
Assistant Professor, University of Tsukuba
Other University of Tsukuba Members
About 30 students and teachers
Soh Masuko
Visiting Associate Professor, Rakuten
Hidenori Miyatani
Researcher, Rakuten
Masafumi Muta
Researcher, Rakuten
Shigaku Iwabuchi
Researcher, Rakuten